Banner Advertising on Whispy.com is easy. Just follow these 3 steps:
How does it work?
To
Place Your Order Online,
simply select an advertising
Zone: Directory,
Main Website,
Live Advice Network,
Newsletter,
Community. You can pay
online
via our server or via check. Please allow at least 3 business days for your
payment to
be processed. A confirmation will be sent via email as soon as your payment is
approved.
Prepare and Submit Your Banner. You must either create a banner or
have one
created
for you. All banners must conform to the following banner specifications:
Banner Size:
All advertisements on Whispy.com must be either
468 x 60 pixels or
120x60 pixels. It is recommended, but not strictly enforced, that you keep the
file size as small as possible (preferably under 15 Kb). Animated GIF banners
are acceptable. If you have any other questions, just ask, we are pretty
flexible.
File Format: GIF
File Size : Less than 15K
Flash Banners accepted upon approval from our Creative
Staff.
|
Banner Lead Time |
| |
2 Business Days |
|
· .gif's served in rotation |
| |
5 Business Days |
|
· .gif's served in sponsor positions
· all third-party served ads |
| |
10 Business Days |
|
· all rich media ads that involve content integration
|
Whispy.com requires five business day lead time for testing purposes.
Whispy.com requires that all third-party served rich media campaigns must have
alternate GIF versions of creative available. Materials for rich media ads must
include code that calls for the following:
The link must target a new browser window
The code must define the dimensions (i.e. width and height) of the banner.
Dimensions cannot be different from the ad unit's pixel size. The pixel size is
a maximum and also a minimum.
Whispy.com will endeavor to implement all third-party served rich media ads, but
retains the right to limit the amount of development time spent per ad.
Whispy.com is not responsible for developing programming scripts to ensure
compatibility with third-party serving software. Any materials necessary to
insure compatibility must be provided by advertisers or their third-party
serving agent.
Default banners must either be animated GIF versions of the advertiser's
campaign or a pre-approved PSA.
Currently, Whispy.com is not able to third-party serve ads for streaming video.
Whispy.com reserves the right to terminate a campaign at any indication that it
is not being properly served.
Banner Review and Approval:
Your banner will be reviewed by our graphic design staff within 48 hours of
receipt.
It will be checked against our banner specifications and quality standards. We
reserve
the right to reject any banner advertisement deemed offensive or inappropriate.
The
following advertisements and/or sites are expressly prohibited:
Those that would violate any applicable law, regulation or third party right;
Those encouraging illegal activity or racism;
Whispy.com does not advertise casinos, hard liquor, tobacco products and/or materials,
products
and services related to pornography or adult content.
Why Do Some Banners Perform So Poorly?
Don't blame the website or webmaster! It's more likely that the banner you're
using is at fault, rather than the site itself. Your banner might be the most
attractive banner you've ever designed and you love it to death. But, if it
isn't doing its job, which is to get viewers to click on it, you must trash it
and try some new ones.
This is the single biggest reason why banner advertising is
becoming less and less popular. We find it bewildering that most advertisers
don't bother to keep a close eye on the effectiveness of their banners, and if
it doesn't work, test new ones. Even some big well known advertisers fall into
this category.
Have you seen the same banner that was used a year ago, still
being used? I have! Now, can you remember how many different adverts companies
like Nike, Coco Cola or Budweiser has used over the last few years? Too many to
remember, I bet.
We accept MasterCard, Visa, American Express and checks. If you wish to use our service,
please order now as we can only accept a limited number of orders per week to
maintain quality control. Space does fill up fast and there may a waiting list
on certain pages. Notification, if necessary, of any unavailability will be
posted on the corresponding Sponsorship pages.
** When ordering campaigns please provide us with 10 keywords/keyword phrases
that best fit your campaign along with a description and the campaign URL.
Four premium ad sizes are available on the Web site:
- Standard Banner: 468x60, 30KB maximum
- Leaderboard: 728x90, 30KB maximum
- Skyscraper: 160x600, 40 KB maximum
- Billboard: 300x250, 30KB maximum
- Wide Button: 160x150, 20KB maximum
The following controls apply to the Web site.
- Non-transparent GIF, JPG required 1 business day prior to launch.
- Flash and other rich media required 5 business days prior to launch.
Script must display properly in IE and Netscape, versions 5 and later.
- For Flash banners, both the source (FLA) file and the SWF file are
required.
- If animated, maximum of 4 loops.
- User must be able to use the browser's back button to return to the
R&I site.
- Interaction with the user can only take place if the user places the mouse
within the advertisement area.
- No banners that require/install plug-ins (Comet cursor, etc.).
- Keyword targeting
Also Considered are:
468x60 "Banner"
.gif or .jpg: 15K
flash: 20K
for newsletters: all ads or redirects must be a .gif or .jpg only
.gif or .jpg: 20K
flash: 39K
165x350 "Skyscraper"
gif or .jpg: 20K
flash: 30K
160x600 "Skyscraper"
for newsletters: all ads or redirects must be a .gif or .jpg only .gif or .jpg:
20K
flash: 30K
336x280
Thanks Page Ad Unit, News Articles .gif or .jpg: 20K
flash: 39K
Additional premium placements are also available. Please email a sales
representative for more information
Prices
Whispy.com Advertising packages are based on fixed prices, but we are willing to discuss
a lower fixed price in exchange for a life-long "ownership" For prices on the
advertising, please contact:
advertising@whispy.com
File Formats
.gif, .jpg, or .swf files must be used
A linking URL must be submitted for each creative. Alternative copy (50
character limit) is optional.
All advertising is subject to Whispy.com's creative and standards approval
Sound
All sound must be initiated by a user click. Once
clicked, sound may start. Advertisement must have an always present, clearly
labeled on/off button.
General Ad Standards
A .gif must be supplied for all advertisements (unless otherwise specified)
All ads must open a new browser window when clicked.
Whispy.com must approve all ads and promotional copy.
Whispy.com reserves the right to reject campaigns with floating
ads or pop up windows.
WHISPY.COM RESERVES THE RIGHT TO REFUSE ANY RICH MEDIA ADVERTISING WITHOUT
EXPLANATION, AND TO MODIFY AND/OR APPEND THESE GUIDELINES WITHOUT ADVANCE
We will not accept advertisers who
promote illegal activity. Examples would include child pornography,
pornography, libel, or material that
infringes on any intellectual property right.
Advertise with Us
. Reach millions of customers across
the Whispy.com Network as they're searching for what
you sell!
Whispy.com's advertising account managers are provided an array of marketing and
research capabilities, and our goal is superlative customer service. To take
advantage of our powerful opportunities to reach new and existing clientele,
contact our
General Advertising Manager at
advertising@whispy.com.
He will put
you in touch with an account manager, encouraged to be your business partner.
Traffic Reports (Provided by Sitemeter.com
& AddFreeStats.com )
- The total number of visits each month, us 350,000
- The total number of unique visits each month, us 170,000
- The total number of page views each month, 1,600,000
- Average Time Spent per Visit, 17 minutes
Because whispy.com MEANS business!
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