 Has the response to your e-mail
promotions taken a nose-dive? ... Then you will want to pay close attention to this article. If you're like most web site owners, very few of your visitors turn into customers the first time they visit. Over 98% leave and never come back.
If you don't have a foolproof way of reaching them again, you're throwing away your chance to make another offer. You're settling for an embarrassing fraction of the profits you should be earning.
Let your competitors wrestle with e-mail filters, bad addresses, bounce backs, and blacklists; this revolutionary technology gives you a direct channel to your customers and prospects, that they know nothing about ...
Today, getting your e-mails delivered, opened, and read is much harder than it was a few years ago -- even when subscribers have asked to join your list. There's far more competition for their inboxes.
Over the past few months, a number of whispy.com subscribers have been asking me about the latest marketing technology to hit the Internet.
It's called "direct-to-desktop" publishing, and right now, it's the exclusive property of Fortune 500 companies who are paying tens of thousands (even hundreds of thousands!) of dollars to have hotshot developers create custom software that lets them cash in on the new technology.
Direct-to-desktop publishing gives these elite companies the kind of advantages that most Internet marketers can only dream about...
100% guaranteed message delivery
Instant messages that appear in full color and sound, right on a customer's computer desktop
An exclusive, private communication channel with loyal customers and subscribers
When you visit one of these companies' web sites (think online music stores, sports fan sites, entertainment sites, and so on), you'll see an offer that says something like "Click this button to receive instant updates direct to your desktop."
Click the button and you'll download a small, customized "reader" application that lets your computer receive messages from the company.
The advantages of 'Direct-to-desktop'
Direct-to-desktop publishing lets you send HTML messages directly to your customers' desktops -- instantly, reliably, and electronically -- without having to wrestle with e-mail filters, bounce backs, or competition.
Once customers sign up, they don't have to check their e-mail or visit your web site to get your latest news or updates. A flashing desktop icon alerts them as soon as they receive a message from you -- and all they have to do is click to read it.
It's brilliant. The system doesn't use e-mail, yet it is 100% opt-in -- subscribers simply turn off the program if they wish to stop receiving messages.
... It's a win-win situation for everyone involved: Subscribers receive messages only from companies they trust. No spam, no pop-ups, no third-party ads... just legitimate messages from a sender they want to hear from. And companies get to deliver their messages without ISPs or e-mail filters getting in the way.
The right technology at the right time
Here's the bottom line: E-mail marketing is getting more and more complicated. While e-mail is still a powerful marketing tool (Proof: I used it to make more than $2.4 million last year, and I'm on track to do the same again this year), these days you need to work harder than ever to keep in touch with your list of customers and subscribers. Here's why:
Subscribers change their e-mail addresses, leaving you without a way to contact them.
Your legitimate messages get wrongfully trashed by overactive junk mail filters.
People's free e-mail accounts fill up quickly, causing your messages to bounce back.
And even when your e-mail makes it into a subscriber's inbox, it can get lost in a sea of newsletters, personal messages, promotions, and spam if you don't know what you're doing.
For these reasons, many marketers are looking for opportunities to use this new direct-to-desktop technology as a "partner" tool that works hand-in-hand with their e-mail and advertising campaigns.
Unfortunately, there are still a few problems with it...
The 'big guys' have cornered the market
Right now, the Fortune 500 companies have cornered the market on direct-to-desktop publishing. And for good reason -- they've been the only ones who could afford it!
These companies have paid huge sums of money to have software developers convert their company materials into compatible content. They've hired professional designers to come up with attractive, customized "reader"applications they can send to their subscribers. And they've put tons of money into developing flashy graphics, streaming audio, and video clips to send out.
There is a tremendous opportunity for marketers to be at the very front of the curve, taking advantage of this red-hot new technology to get secure, direct access to the desktops of your customers... But unfortunately, it's next to impossible for the average person to get set up with direct-to-desktop technology right now.
You need to know a programming language like XML to create your content "feed." And unless you're willing to hire some expensive software developers, your subscribers will have to use a generic "newsreader" application to receive your messages.
Where this new technology is heading
The current situation of direct-to-desktop publishing reminds me of the way things looked on the Internet five years ago, when most companies didn't have web sites yet. Only a few highly funded Internet start-ups (remember the dot-com boom?) had the money, software, and skills to develop a professional site.
Then a few companies started looking at how to make web design accessible to the public -- and now, user-friendly web design software has made it easy for anyone to create a professional-looking e-commerce web site in minutes!
The same thing happened with e-mail marketing. At first, it was just a few entrepreneurs testing the water to see if there was a way to avoid paying postage for direct mail promotions -- and now, thanks to e-mail automation software, it seems like every company is using e-mail to distribute their promotions and newsletters.
And now, the same situation has come up again. This technology will become mainstream in the future, but it's those who get in on it FIRST who will see the biggest profits from it. And at the moment, it's just now affordable for all of us smaller companies that don't make billions of dollars a year.
All the best...
 by Corey Rudl
Copyright by Internet Marketing Center . All rights reserved. This document may not be copied in part or full without express written permission from the publisher. All violations will be prosecuted to the fullest extent of the law.
P.S. For the last few years, I've been warning my customers and subscribers -- while e-mail is a highly profitable marketing tool (and still can be), your time to 'win' the loyalty of customers and subscribers is getting shorter and shorter.
As spam takes over, and e-mail marketing becomes a 'mainstream' marketing tool for EVERY Internet business, you have more and more competition to deal with. Your customers get 20-150 e-mails per day on average now... so your competition is fierce.
That's why I'm so excited about this new 'direct-to-desktop' technology. It's opening a new door of communication that allows you to send messages straight to your customers desktops -- and avoid all the clutter and hassle of e-mail.
However, once I again, I have to warn you, this opportunity is going to be short-lived. I predict that 'direct-to-desktop' technology will be highly profitable for those marketers who use it FIRST -- and win the long-term loyalty of their customers.
People will only be willing to download a FEW (I predict five at most) Desktop Readers to their computers... (Think about it -- would you want YOUR desktop cluttered with message readers? Of course not...)
So those marketers who act quickly and claim this valuable real estate on their customers' and subscribers' computers will have a massive advantage over their slower competition.
If you want to be among the marketers leading the race to long-term sales, profits, and customers loyalty with this new technology, click here now to learn more or to claim your copy of Desktop Marketer Pro .
Note: by Corey Rudl
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