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| A Final Tribute to Corey Rudl |
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Corey Rudl was a close colleague of ours and Lilly's, and we're very sorry to
say that he
passed away suddenly in a tragic car-racing accident -- just over a month ago. If you haven't heard his name before, we can tell you that he was one of the most successful, legitimate and admired Internet gurus ever, and he taught our staff everything they know about marketing. To celebrate Corey's life and work, Derek Gehl, Corey's best friend and right-hand man for the past eight years, has come up with an awesome charity promotion to help honor Corey's memory ...
Note: by: whispy.com Editor and the Entire Staff
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karlajo writes "I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card ..."
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karlajo writes "Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff. "
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| Mailing Lists – Keeping it Simple |
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karlajo writes "The ABC’s of Direct Mail Mailing Lists. The right direct mailing list targets people who want your product or service. The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern."
Note: by: Joy Gendusa
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| Find the Goldmine Within Your Business |
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karlajo writes "How do you go about finding more of the kind of customers that make opening your doors worthwhile every day? "
Note: by: Joy Gendusa
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| Business Marketing Strategy |
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karlajo writes "What is it and who needs one?
The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan. "
Note: by: Joy Gendusa
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| Business Goal Setting and Then Following Through |
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karlajo writes "Your business can't go according to plan if you have no plan. What do you want to achieve this year? More new customers per week? Higher average order amounts? Better customer service ratings? No matter what it is you are shooting for, goal setting is one of the most important things that you will do in the New Year. I’ve got a few tips to help you get there ...
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Note: by: Joy Gendusa
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| 6 Things I Know About Postcards That You Don’t |
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karlajo writes "In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the “best of the best” – in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning at it. So here goes the most incisive higlights about postcards ..."
Note: by: Joy Gendusa
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| Have You Forgotten the Marketing Secret Every Child Knows? |
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 Have You Forgotten the Marketing Secret Every Child Knows People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for an ice cream or a desperately wanted toy.
Note: postcardmania.com
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| Direct Mail Postcard Rules |
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It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It's also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using direct mail postcards to keep in touch with your customer database is a must. There are a few rules to follow when marketing to contacts in your company database.
Note: By Joe Niewierski
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| 10 Elements Every Direct Mail Piece Should Have |
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Don't want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want ...
Note: by: Joe Niewierski
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| 7 Marketing Lessons I Learned From the Muscleheads at Gold's Gym |
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Can I share a secret with you? I love working out. So much that several years ago I considered a career in fitness. I modeled for Reebok and Ironman magazine, made it to the final round for hosting a fitness TV show, and I moonlit as an aerobics instructor and personal trainer for several years while I figured out how to get out of my day job in publishing.
Now that I make a great living online as The E-zine Queen, I still make time for my health. And I'm lucky to live close to the most famous gym in the world: Gold's Gym at Venice Beach, California. On a daily basis, I'm surrounded by bodybuilding legends like Lou Ferrigno and various men named "Gunther," athletes like Kobe Bryant and Jennifer Capriati, and celebs like "The Rock". The place is an absolute circus, and I enjoy the entertainment factor ...
Note: by: Alexandria K. Brown
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| Top 4 Paid Online Advertising Techniques |
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 Discover the advertising strategies that can lure scores of targeted visitors to your site without blowing your budget. In a recent past article, I showed you the top 10 strategies you can use to drive traffic to your site—without spending a dime. If you've read it, you may be thinking you now know all the essentials about driving as many qualified visitors to your site as possible.
Wrong! Sure, those 10 strategies will get you a long way toward your goal, but if you're really serious about driving huge numbers of visitors to your site, you should also look into traffic-generation techniques that cost a bit of money - but are well worth the cost.
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| Attracting Newsletter Subscribers |
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 I think it goes without saying that a newsletter is a powerful marketing tool. Any promotions you send to your customers and subscribers after they've been receiving your newsletters will be that much more successful because with your newsletter, you'll have:
established your credibility, developed a reputation as an industry expert, cultivated a relationship with your subscribers, inspired customer loyalty, and maintained regular contact.
Regularly give your subscribers useful or entertaining information that they'll benefit from, and they'll come to trust you, respect you and buy from you. Sounds great, right?
Note: by: Corey Rudl
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| Direct-To-Desktop Publishing |
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 Has the response to your e-mail
promotions taken a nose-dive? ... Then you will want to pay close attention to this article. If you're like most web site owners, very few of your visitors turn into customers the first time they visit. Over 98% leave and never come back.
If you don't have a foolproof way of reaching them again, you're throwing away your chance to make another offer. You're settling for an embarrassing fraction of the profits you should be earning.
Let your competitors wrestle with e-mail filters, bad addresses, bounce backs, and blacklists; this revolutionary technology gives you a direct channel to your customers and prospects, that they know nothing about ...
Note: by Corey Rudl
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| Learn How to Choose the ''Right'' Affiliate Program Software |
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 The whole point behind setting up an Affiliate Program is to make it really easy for the affiliate to join and to bring you qualified visitors. For the affiliate, the beauty is that there are no orders to fill, no credit cards to charge, no inventory to stock, no returns or shipping or handling problems, no customer service, no questions, no in-person or over the phone selling of the product. Be the first to discover our latest breakthroughs -- months before the general public ...
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| Top Search Engine Ranking Secrets in Google Revealed |
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 Here are a set of AMAZING tactics that will lead you step-by-step to achieve a Top Search Engine Ranking in Google AND drive truckloads of qualified of visitors to your website for a long time to come ...
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| Shop Promotion Tips - Best Methods for Online Shop Promotion |
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 Promote Your shop! Nobody will buy if they don't know it's for sale. The most popular question on our customer service line is "How do I promote my shop?" It all depends on who you want to sell to, how you
communicate with your audience and what you want to sell. Here are a variety
of ways to promote your online shop...
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 Promoting your
shop on your website is a great way to get people to visit your
shop. However, how do you get people that aren't on your website to know
that you have a shop? Bring people to your website and shop by following these
marketing basics ...
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